Press Release : Project aims to send 10,000 free family portraits to deployed soliders

On August 21, 2009 by Aimee


Aimee Bickers
Pure Expressions Photography
1500 Town Side Drive
Suite 104
Apex, NC 27502

Portraits of Love Project Aims to Send 10,000 Free Family Portraits to Deployed Soldiers This Holiday Season

Apex, NC August 21, 2009 – Pure Expressions Photography is among the studios volunteering to help send a piece of home to soldiers abroad.

The PhotoImaging Manufacturers and Distributors Association (PMDA) along with Soldiers Angels, a grassroots volunteer organization, began the Portraits of Love Project, a volunteer effort aimed at sending family portraits to soldiers around the globe this holiday season.

Designed to help bring a piece of home to soldiers around the world, the project is utilizing the talents of over 150 volunteer photographers across the country who are opening their studios this September, to offer free family portraits to military family members who have a soldier deployed overseas. The portraits will be uploaded to a website,, and a print will be sent, free of charge, directly to the soldier in Iraq, Afghanistan, or wherever they are deployed around the world.

The goal of the project is to send 10,000 free family portraits during the month of September.

As part of this project, Aimee Bickers of Pure Expressions Photography has opened her studio during the month of September to take professional family portraits of soldiers families. Military family members should call the studio at 919.362.9039 to make an appointment. A valid military ID will be required to be eligible for this offer.

This project is the photo industrys way of giving back to our soldiers, and thanking them for the sacrifices they have made for our country, said Jerry Grossman, the president of the PMDA who has spearheaded the effort. Our industry is uniquely qualified to bring an important piece of home to our soldiers, and were pleased to be able to organize this effort.

Its incredible how motivating a simple family photograph can be to a soldier who is far from home, said Sergeant First Class Toby Nunn, who has served two tours in Iraq and has worked with Soldiers Angels on a number of projects. This volunteer effort is one more way that we can help our soldiers cope with their situation, he said.

The website was developed by Fujifilm, a PMDA member who has underwritten this effort and Fujifilm is supplying the free prints to the soldiers and their families.

About PDMA
Founded in 1939, the PhotoImaging Manufacturers and Distributors Association (PMDA) has promoted the photo industry for over 70 years with an emphasis on photo imaging manufacturers and distributors. PMDA provides an open forum for its members to exchange ideas and learn new technologies and business trends, in addition to administering programs that promote photography to the general public. The member companies of PMDA have a box seat on the changing product and business developments of the photo industry and a unique opportunity to network with other industry principals and managers in the receptions preceding each meeting and special event. PMDA has also teamed up with the Photo Marketing Association to create the Photographic Information Council (PIC) to promote photography to the general public. PICs website ( provides great photo tips and techniques, celebrity photographers, contests, new product releases and projects. See PMDAs site,, for more information.

About Pure Expressions Photography
Pure Expressions Photography represents the photographic, creative and artistic vision of Apex resident Aimee Bickers. Using a casual, conversational and observational approach, the studio photographs pregnant moms, brides walking down the aisle, and everything in between, in the Apex based studio and on-location. For more information, please visit or contact Pure Expressions Photography at 919.362.9039.